Even Electronics are Going Green

In keeping with the ever-popular "Go green!" movement that has recently been gaining momentum, the EPA is now working with cell phone manufacturers and service providers. An estimated 150,000,000 phones are replaced each year, an astounding amount of waste considering that many are still operable and potentially hazardous if dumped in land fills as well. Three major service providers (AT&T, Sprint, and T-Mobile) have joined forces with the EPA as they launch a public education campaign striving to raise awareness and get more cell phones recycled. They're primarily targeting 18-34 year olds through lifestyle and technology publications. The campaign is further targeting this demographic by creating a podcast, and the EPA is making a list of drop-off drives available as well. Sprint is also going so far as to offer customers credits on their bills for as much as $50 when they turn in their old phones to the store.
Given the target audience and message that the EPA is working to put out, in addition to their big name partners, I think that this movement will catch on and end up helping the environment. And with over 250 million cell phone customers, it has the potential to have a truly substantial impact.