TextMarks

This past Saturday, I attended the Edelman Digital Bootcamp hosted by the PR Campaigns class. It was decidely a long day, but I definitely took a lot away from it, which I feel is also going to help with the project for Capstone. Not much was mentioned about communicating through mobile media, although at the end of the day, the topic was discussed briefly. I learned about a website called Text Marks, and it essentially deals with the idea of a cell phone list-serve, if you will. Text Marks owns the number "41411" and users go to them with a key buzz word-- for us, it could perhaps be "PPSA." So interested parties text "PPSA" to 41411 and whenever the user updates or comes up with a new message, everyone who has subscribed receives updates. Users only pay for the number of texts that are sent out, and subscribers only pay standard text messaging fees determined by their cell phone providers. The website is also tied to a shirt printing company, so that users see that they have an opportunity to spread the word even further by putting their information on shirts that people can wear around and therefore expose a greater number of people to the message and therefore hopefully increase the size of the list-serve. I think that this can be especially useful for our intentions in Capstone, especially DURING the event so that updates may be sent to the participants.
Hopefully this can be of some use; if not, it's really just an awesome idea!